There’s been a proverbial baby boom of blogs born during this legislative session. Some offer value, others … well, not so much.
But the ones that are good are pretty good indeed, and I hope they stick around. To them, I’ll offer a few brief pieces of advice.
1.) Build your own traffic. No matter how you slice it, there are only a couple thousand people in Missouri who follow politics very closely every day. If your site is good enough, these consumers of information will find you and keep coming back. Blogrolls and such things are some of the most overrated “tools” in all of blogdom — since January 1, less than 1% of all visitors to my site came from another Missouri blog. In other words, if every other blog in the state shut down, just about every person who came to my site today would still come back tomorrow. Building your own following means that when those other sites fall by the wayside, you won’t be affected. It also means that when other bloggers leave you off their “favorite links” or “sites I like” lists, you will be considerably less likely to give a shit.
2.) Respect the intelligence of your audience. Longtime visitors remember that in the old days, I would sometimes link to the same news article or opinion piece for days in a row to make a point — in retrospect, doing so was overkill. Resist the urge to beat your audience over the head when a little tap on the noggin will do.
3.) Have fun. At least one site seems to get this. Good for them. Besides, is there anything more annoying than a blogger that takes himself too seriously? No offense to those people who are paid to run oppo sites, but the rest of us do this for fun, so excuse us if we have a good laugh at the expense of a few Stiffly Stiffersons now and then.
Of the dozen or so new sites hatched this spring, most all will have disappeared by this point next year. But the ones that make it a full year will probably be very good, and will likely offer something of value to all of us during the fall of 2008.
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